Flowcreate Zeitgeist

Zeitgeist, developed by the artists/researchers Dr Shama Rahman and Dr Olive Gingrich, uses deep-learning algorithms to indicate 'Flow', turning artwork into a health intervention via creative collaborative engagement.

Zeitgeist measures whether audiences are in a Flow mental state — a state of increased creative stimulation, reduced stress and increased relaxation. Zeitgeist analyses this data and represents Flow states as visual cues: a process called 'nudging'. Lighter colours and more complex forms represent a heightened state of Flow. Visual cues provide information on Flow as measured via an EEG — an electroencephalogram which records brain activity. NeuroCreate's proprietary deep-learning algorithm compares these inputs to a brainwave signature pattern of Flow. This sculpture represents Flow mental states of the artists creatively collaborating, compared against brainwave signature patterns of Flow identified by Dr. Rahman during her doctorate and now developed further with her startup NeuroCreate's Flow classification.